Putting u and ur
world, at the heart
of our brand

Our Story

We've been lovingly restoring phones back to their original, shiny, glory for over 3 years and connecting customers to the tech they love for 10. We're not quite as old as the Nokia 3310 – but almost every iteration of the iPhone has passed through our doors.

With product launches and technology advancing at the speed of light to meet consumer demand, we had our own light bulb moment in 2016. Surely not everyone is surging to the front of the queue for the newest model in the game? And for those that are, what’s happening to their old one?

In 2018 there were an estimated 22 billion connected devices around the globe and this is set to increase to a staggering 38.6 billion devices by 2025 and as many as 50 billion by 2030. For many phones though, once used, that's where the story ends. When the latest model checks in, the older one's chucked out. But not on our watch.

We're on a mission to change consumer buying habits to think circular. So that every time a ur device is purchased, it joins our Circle, ready to be loved, used and returned, again and again. Our team of 20 are passionate about boosting the lifespan of devices already in circulation, rather than adding to them. Reducing e-waste and our carbon footprint, so that the only impression we leave is on you – giving you more reasons to love refurbed, from our price match guarantee, to the trees we plant.

With over 250,000 refurbished ur phones already in the Circle,
our story is always evolving. Now it’s time to start yours.

On the blog

ur Shortlisted for Mobile Industry CSR and Sustainability Award

ur Shortlisted for Mobile Industry CSR and Sustainability Award


When the UK’s Mobile Industry Awards recognises a business within the field to be doing something great, you know it’s a gold seal of approval from a board who knows best when it comes to buying and selling phones.



Refurbished phone buying

The five essential factors in buying a refurbished phone – a guide on doing it right


Thankfully, it's not as complicated as it first seems. Here's the key factors that, if considered properly, will lead you to the reconditioned phone of your dreams: right product, right price, right time.  

Top sustainability benefits of refurbished phones – and why they matter

Top sustainability benefits of refurbished phones – and why they matter

Most of us would hazard a guess that buying a refurbished iPhone is better for the environment. But what is it that really makes a used phone better for the world than its brand-new counterpart?